Elevate Your Real Estate Business:
Tailored Strategies for Growth and Efficiency
What We Offer
We help real estate teams take control of their lead generation by developing and implementing strategies tailored to attract high-quality buyer and seller leads.
Utilizing platforms like Zillow, Google, Facebook, and Instagram, we ensure your team can consistently generate leads without relying on external sources.
Our targeted campaigns and advanced tracking ensure that your efforts yield the best results, helping you build a pipeline of qualified prospects.
Learn more about how we can help you.
GENERATE
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Self Lead Generation
Unlock Your Potential with In-House Lead Generation
We help real estate teams take control of their lead generation by developing and implementing strategies tailored to attract high-quality buyer and seller leads. Utilizing platforms like Zillow, Google, Facebook, and Instagram, we ensure your team can consistently generate leads without relying on external sources. Our targeted campaigns and advanced tracking ensure that your efforts yield the best results, helping you build a pipeline of qualified prospects.
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Digital Marketing
Maximize Your Reach with Tailored Digital Strategies
Our digital marketing services are designed to enhance your visibility and engage potential clients in your target markets. From hyper-local SEO and PPC campaigns to content marketing and social media advertising, we tailor our strategies to resonate with the specific needs and preferences of your audience. Whether you’re looking to dominate local search results or create engaging content that drives leads, our team provides the expertise to elevate your digital presence.
OPTIMIZE
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Conversion Optimization
Transform Leads into Loyal Clients
Generating leads is only the first step; converting those leads into clients is where the real value lies. We analyze your current lead funnel, identify bottlenecks, and implement strategies to increase conversion rates. From optimizing your website and landing pages to enhancing follow-up sequences and automating workflows, we ensure that your lead-to-client process is as efficient and effective as possible, helping you close more deals.
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Tech Stack Optimization
Streamline Your Operations with Advanced Tech Solutions
A well-optimized tech stack is crucial for the smooth operation of your real estate business. We specialize in evaluating and optimizing your technology infrastructure to ensure seamless integration between your marketing tools, CRM, and transaction management systems. By upgrading and aligning your tech solutions with your business needs, we help you improve efficiency, reduce operational friction, and support your team’s overall success.
IMPROVE
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CRM/Tech Migration and Integration
Seamlessly Transition and Integrate Your CRM Systems
An effective CRM system is key to managing client relationships and data. We offer expert CRM migration and integration services, ensuring that your transition to a new system is smooth and that all data is accurately transferred. Once integrated, we customize the CRM to better support your real estate operations, from follow-up sequences to transaction tracking, ensuring that your team can manage leads and clients more effectively.
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Consulting
Expert Guidance for Strategic Growth
Our consulting services provide the strategic insights and expertise you need to navigate the complexities of the real estate industry. Whether you're looking to refine your business strategy, optimize your tech stack, or enhance your marketing efforts, our team offers tailored advice and actionable recommendations. We work closely with you to address your unique challenges and opportunities, helping you achieve your business objectives with confidence.
Ready to Elevate Your Real Estate Business?
Take the next step toward transforming your business. Contact us today to learn more about how our tailored solutions can benefit you. Let’s work together to unlock your full potential and achieve sustainable growth.
Example
Use Case
Sellers Lead Acquisition and Nurturing for a Real Estate Team
Client Profile:
Team Size: 10 real estate agents within a large brokerage
Company Type: Large real estate brokerage
Location: Operating in Los Angeles, California
Lead Focus: Acquiring and nurturing seller leads
Target Cost Per Seller Lead: $100.00
Challenges:
Inconsistent and Low-Quality Seller Leads from Third-Party Providers: The Los Angeles-based team was struggling with unreliable and low-quality seller leads from third-party sources, impacting their ability to secure listings in a competitive market.
Improperly Set Up CRM System: The existing CRM at the large brokerage lacked effective follow-up sequences and action plans, resulting in missed opportunities to nurture seller leads into clients.
Fragmented Tech Stack: The brokerage’s tech stack was fragmented, with poor integration between marketing tools, CRM, and transaction management systems, leading to operational inefficiencies and difficulties in managing seller leads.
Our Approach:
Seller Lead Generation:
Developed and implemented a focused seller lead generation strategy designed to attract high-quality leads in the Los Angeles market through targeted campaigns on Zillow, Google, and Facebook/Instagram.
Created compelling ad creatives specifically tailored to Los Angeles homeowners looking to sell, highlighting the brokerage’s local expertise and market insights.
Set up advanced tracking and analytics to monitor the cost per seller lead, ensuring the strategy stayed within the target of $100.00 per lead.
Digital Marketing:
Revamped digital marketing efforts with a focus on hyper-local SEO, targeted PPC campaigns, and content marketing aimed at Los Angeles sellers.
Produced engaging content, including market analysis, home selling guides, and virtual tours, to attract and convert seller leads in Los Angeles.
Conducted A/B testing and ongoing optimization to maximize ROI and ensure that digital marketing efforts resonated with potential sellers in the competitive Los Angeles market.
Lead Nurturing and Conversion Optimization:
Enhanced the brokerage’s lead nurturing process by setting up automated follow-up sequences within the CRM to keep Los Angeles seller leads engaged over time.
Implemented personalized communication strategies to build trust and maintain relationships with potential sellers, increasing the likelihood of converting leads into clients.
Optimized the brokerage’s website and landing pages to improve user experience, making it easier for Los Angeles seller leads to engage with the team and take the next steps.
Tech Stack Optimization:
Evaluated and streamlined the tech stack to ensure seamless integration between marketing tools, CRM, and transaction management systems, focusing on seller lead management in Los Angeles.
Upgraded systems to enhance performance, reduce operational friction, and support the team’s ability to manage and nurture seller leads effectively.
Provided training and ongoing support to ensure that the team could fully leverage the new technology and improved workflows, particularly in managing and nurturing seller leads in Los Angeles.
CRM Migration and Integration:
Managed the migration from the old CRM system to a more robust and real estate-specific platform, with a focus on seller lead management for the Los Angeles market.
Ensured accurate data migration and seamless integration with existing tools, enabling smooth operations and effective lead nurturing across the brokerage.
Customized the CRM to better support follow-up sequences, pipeline management, and transaction tracking, resulting in improved lead and client management for the Los Angeles market.
Results:
Increased Seller Lead Generation: The Los Angeles team saw a 50% increase in qualified seller leads within the first three months, with the cost per seller lead consistently meeting the target of $100.00.
Enhanced Lead Nurturing: Improved follow-up sequences and personalized communication strategies led to a 30% increase in the conversion rate of seller leads into clients.
Streamlined Operations: Tech stack optimization and CRM integration led to a 25% improvement in operational efficiency, enabling the team to manage and nurture leads more effectively in the competitive Los Angeles market.
Improved Marketing Performance: The revamped digital marketing efforts resulted in a 45% increase in website traffic and higher engagement with potential sellers in Los Angeles.
Achieved Target CPL: The team successfully targeted and maintained a cost per seller lead of $100.00, aligning with their profitability goals while benefiting from optimized lead generation and nurturing strategies.
Outcome:
The Los Angeles-based real estate team achieved significant growth in seller lead acquisition and conversion, positioning themselves as a market leader in the region. By leveraging STRATmkg’s tailored solutions, they effectively acquired high-quality seller leads, nurtured them into clients, and optimized their operations for long-term success in the competitive Los Angeles real estate market, all while achieving their target cost per seller lead.
Ready to Optimize Your Real Estate Business?
Discover how our tailored solutions can help your team achieve similar results. Let’s talk about how we can take your lead generation and tech efficiency to the next level.
Our Trusted Tech Partners
At STRATmkg, we collaborate with industry-leading tech partners to provide our clients with the best tools and platforms. These partnerships enable us to deliver seamless integrations, advanced analytics, and efficient automation, ensuring your business thrives in a competitive market.